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DIGITAL MARKETING SPECIALIST

Helping businesses grow through smarter digital advertising, tracking and optimization.

I help businesses generate more leads and sales through Meta Ads, Google Ads, advanced tracking, and data-driven e-commerce growth strategies.

  • Meta Ads
  • Google Ads
  • E-commerce Tracking
  • E-commerce Growth

Open to clients in

  • USA
  • United Kingdom
  • Australia
  • Canada
Hasan Mahmud — Digital Marketing Specialist
Accurate TrackingCleaner Data
Smarter AdsBetter Decisions

Hasan Mahmud

Digital Marketing Specialist

  • Nov 2022 Working with clients since
  • 5 Core services
  • Meta + Google Paid ads platforms
  • GTM · GA4 · CAPI Tracking stack

My Services

What I Do Best

Paid advertising, accurate tracking and conversion-focused growth for online businesses.

Core service

Meta Ads

Facebook and Instagram campaigns for leads and sales: lead generation, sales campaigns, retargeting, creative testing and ongoing optimisation.

  • Facebook and Instagram advertising
  • Lead generation campaigns
  • Sales campaigns for online stores
  • Retargeting for people who already showed interest
Learn More
Core service

Google Ads

Search and e-commerce campaigns built around buyer intent, with conversion tracking set up correctly and performance reviewed regularly.

  • Search campaigns
  • E-commerce campaigns
  • Conversion tracking set up correctly from day one
  • Keyword strategy focused on intent, not just volume
Learn More

E-commerce Tracking

GA4, Google Tag Manager, Meta Pixel, Conversions API and conversion tracking set up and tested, so purchases are recorded accurately.

Learn More

E-commerce Growth

Paid acquisition, conversion optimisation, creative testing, retargeting and funnel work to help online stores grow sales.

Learn More

Lead Generation

Meta lead generation and landing-page optimisation aimed at qualified enquiries, not just cheap form fills.

Learn More

Case Studies

Projects and Approach

Client projects are labeled as such. Sample projects show how I would approach a typical brief and carry no performance numbers.

Client projects

Meta Ads

Facebook Ads Campaign

A Facebook and Instagram Ads campaign built to generate direct messaging conversations.

  • 192 Messaging Conversations
  • $2.13 Total Ad Spend
  • $0.01 Cost Per Conversation
View Case Study

Sample projects

These show how I would approach a typical brief. They are demonstrations, not client results, and contain no performance numbers.

E-commerce Tracking

Sample project

E-commerce Tracking Setup

Online store (sample brief)

A sample setup showing how Google Tag Manager, Meta Pixel, Conversions API and GA4 are configured and tested for an online store.

View Case Study

E-commerce Growth

Sample project

E-commerce Growth Plan

Online store (sample brief)

A sample growth plan combining paid acquisition, conversion optimisation, creative testing and retargeting for an online store.

View Case Study

View All Projects

Results

Campaign Results.

192

Messaging Conversations

$2.13

Total Ad Spend

$0.01

Cost Per Conversation

Figures from a Facebook Ads messaging campaign.

AI-Powered Marketing

AI Helps Me Work Faster. Strategy Stays Human.

I use AI as a supporting tool for research, ad copy ideas, creative ideation and workflow improvement. Campaign strategy, budget decisions and optimisation are managed by me.

  • Research
  • Ad copy ideas
  • Creative ideation
  • Video and script development
  • Workflow improvement
  • Analysis
  • Faster production

How I Work

My Working Process

  1. 01

    Audit

    Review ad accounts, tracking, store funnel and current numbers to see what works and where budget leaks.

  2. 02

    Strategy

    Plan campaigns across Meta and Google with clear audiences, budgets, creative tests and a lead or sales goal.

  3. 03

    Tracking

    Set up or fix GTM, Meta Pixel, Conversions API and GA4 so purchases and leads are recorded accurately.

  4. 04

    Launch

    Go live with the planned campaigns and confirm the data flows correctly before scaling spend.

  5. 05

    Optimize

    Review performance, cut what is not working, and refine creative, targeting and retargeting.

  6. 06

    Scale

    Put more budget behind what is proven, with tracking and reporting that keep decisions honest.

Hasan Mahmud — Digital Marketing Specialist

About

Ads that perform, and tracking you can trust.

I'm Hasan Mahmud, a digital marketing specialist focused on Meta Ads, Google Ads, e-commerce tracking and conversion-led growth. I've been working with clients since November 2022 through Fiverr, Upwork and freelance projects.

My work usually starts with two questions: is the tracking accurate, and is the budget going where it produces leads or sales? I set up and audit Google Tag Manager, Meta Pixel, Conversions API and GA4 so the numbers can be trusted, then build and optimise campaigns around them.

I work with e-commerce stores and other businesses that want qualified leads and revenue rather than vanity metrics. I use AI as a support tool for research and creative ideas, while strategy and every campaign decision stay in my hands.

Experience

Freelance digital marketing since November 2022, through Fiverr, Upwork and freelance projects.

Core Expertise

  • Meta Ads
  • Google Ads
  • Advanced E-commerce Tracking
  • E-commerce Growth
  • Lead Generation
  • Conversion Tracking & Optimization

Marketing Approach

Audit first, then fix the tracking, then launch and optimise. Budget moves toward what the data shows is producing leads and sales.

Approach

How I Work With Clients

Tracking First

Campaigns are only as good as the data behind them, so tracking is checked and fixed before budget is scaled.

Data-Driven Decisions

Decisions are backed by tracked numbers, not guesswork. Budget follows what the data shows is working.

Conversion-Focused

The goal is always a measurable outcome, such as leads or sales, rather than vanity metrics that look good in a report.

Built for E-commerce

Campaigns, tracking and retargeting are set up around products, carts and purchases, not a generic ad account.

Clear Communication

Regular, plain-language updates so you always know what is running, what changed and why.

Continuous Optimization

Campaigns are reviewed and refined on an ongoing basis. Nothing is launched and left alone.

Business-Focused

Marketing decisions are tied to what moves your business forward, not just channel-level activity.

AI as a Support Tool

AI helps with research, ideas and faster production. Strategy and campaign decisions stay human-led.

Experience

Work Experience

  1. Digital Marketing Specialist

    Freelance / Self-employed

    November 2022 — Present

    Running Meta Ads and Google Ads campaigns, setting up e-commerce tracking, and working on lead generation and sales growth for businesses through Fiverr, Upwork and freelance projects.

Skills

Platforms, Tools and Skills I Work With.

Paid Advertising

Meta Ads

Google Ads

Campaign Optimization

Retargeting

Campaign Optimization

Retargeting

Ad Creative Testing

SEO

Technical SEO

On-Page SEO

Keyword Research

SEO Strategy

Tracking & Analytics

Google Tag Manager

Meta Pixel

Conversions API

GA4

E-commerce Tracking

Conversion Tracking

Growth Marketing

Lead Generation

E-commerce Marketing

Lead Generation

Conversion Optimization

E-commerce Marketing

Social Media Marketing

Conversion Optimization

AI Marketing

AI Research

AI Content Creation

AI Ad Creative

AI Workflow Optimization

Supporting Skills

LinkedIn Ads

Social Media Marketing

SEO

AI-Assisted Research & Creative

Testimonials

Client Feedback

  • 5-Star Review
    Excellent work and followed guidelines directly
    Roland Murphy Roland Murphy CEO, The United Disability Chamber of Commerce USA
  • 5-Star Review
    Working with Hasan on my LinkedIn marketing strategy was fantastic. Highly professional and knowledgeable in optimizing social media presence.
    Carmen Sparrow MBA Carmen Sparrow MBA Global Channel and Field Marketing Manager, Roland DG Corporation USA

See all client reviews

Worked With

Brands and Businesses I Have Worked With

  • The United Disability Chamber of Commerce
  • Al Karim
  • Markajut Tahfiz
  • Al Quran Circle
  • Client logo
  • Sophia
  • Longi

Let's grow together

Ready to turn your ad budget into measurable growth?

Tell me about your business and goals, and I will show you where tracking, campaigns and conversion can improve.

Let's Talk Message on WhatsApp

Contact

Let's Grow Your Business Together

Need Meta Ads, Google Ads, e-commerce tracking set up properly, or a plan to grow online sales and leads? Send a few details about your business and goals, and I'll reply by email.

  • Meta Ads
  • Google Ads
  • E-commerce Tracking
  • E-commerce Growth
  • Lead Generation

Start a Project Message on WhatsApp