E-commerce Growth Plan

A sample growth plan combining paid acquisition, conversion optimisation, creative testing and retargeting for an online store.

This is a sample project. It shows how I would approach this kind of brief and is not a client result.

Problem

A store has products and some traffic, but growth has stalled and there is no clear view of where the funnel loses buyers.

Audit the funnel from ad click to purchase, fix the biggest leaks first, then grow spend on the channels and products that show real purchase data.

Paid acquisition on Meta and Google, retargeting for visitors and cart abandoners, and a testing plan for creative, offers and key landing pages.

Purchase, add-to-cart and checkout events tracked consistently so each stage of the funnel can be measured.

Monthly priorities based on the data: what to scale, what to pause, and what to test next.