Lead Generation Funnel

A sample approach for generating qualified leads with Meta lead campaigns and a focused landing page.

This is a sample project. It shows how I would approach this kind of brief and is not a client result.

Problem

A business gets enquiries, but too many are a poor fit and it is unclear which campaigns bring in the good ones.

Strategy

Define what a qualified lead looks like, build the offer and form around that, and judge campaigns on lead quality rather than lead volume alone.

Campaign Setup

Meta lead campaigns with a clear offer, a short form with qualifying questions, and a simple landing page focused on one action.

Tracking

Lead events tracked through Meta and GA4, with each lead tagged by campaign so quality can be traced back to its source.

Optimization

Regular review of lead quality with the business, then shifting budget and adjusting questions and creative based on what produces good conversations.