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E-commerce Tracking

GA4, Google Tag Manager, Meta Pixel, Conversions API and conversion tracking set up and tested, so purchases are recorded accurately.

If purchases and conversions are not recorded correctly, every ad decision is based on the wrong numbers. I set up and audit tracking so your ad platforms and analytics reflect what is really happening in your store.

What this includes:

  • Google Tag Manager (GTM) setup and clean-up
  • Meta Pixel and Conversions API (CAPI)
  • GA4 configuration
  • Enhanced and advanced event tracking
  • Purchase and conversion tracking
  • Tracking troubleshooting and testing

Good tracking makes every other part of paid advertising easier to manage and to improve.

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Other Ways I Can Help.

Meta Ads

Facebook and Instagram campaigns for leads and sales: lead generation, sales campaigns, retargeting, creative testing and ongoing optimisation.

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Google Ads

Search and e-commerce campaigns built around buyer intent, with conversion tracking set up correctly and performance reviewed regularly.

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E-commerce Growth

Paid acquisition, conversion optimisation, creative testing, retargeting and funnel work to help online stores grow sales.

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Let's grow together

Ready to turn your ad budget into measurable growth?

Tell me about your business and goals, and I will show you where tracking, campaigns and conversion can improve.

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