Lead Generation
Client projectB2B Lead Generation Case Study
B2B lead generation campaign focused on high-quality leads and better sales conversations.
Problem
A B2B service business gets website visitors but very few of them turn into a qualified sales conversation.
Strategy
Define the ideal customer profile, build an offer that speaks to a specific business problem, and put a tracked landing page and form in front of the right audience on LinkedIn and Google.
Campaign Setup
Landing page build, LinkedIn campaign targeted by job title and industry, Google Search campaign for intent-based queries, and lead tracking from click through to qualified enquiry.
Tools & Skills
Skills used
Tools used
Results
356
Leads Generated
$1.82
Cost Per Lead
$648.32
Total Ad Spend