E-commerce
Client projectE-commerce Marketing Case Study
E-commerce marketing campaign focused on boosting sales and scaling store revenue.
Problem
An online store has products live but paid campaigns aren't structured around what actually sells — budget is spread evenly across the catalogue instead of following performance.
Strategy
Set up a product feed and catalogue-based campaign structure so ad spend can be tracked and shifted at the product level, paired with retargeting for cart abandoners and past visitors.
Campaign Setup
Product feed and catalogue setup, dynamic product ads, retargeting audiences built from site behaviour, and creative testing across product categories.
Tools & Skills
Skills used
Tools used
Results
$28,645
Total Sales
2.35%
Conversion Rate
+54%
Sales Increase