LinkedIn Ads
B2B advertising focused on professional audiences, decision-makers and qualified lead generation.
LinkedIn is a different game from Facebook or Google — the audience is professional, and the buying decisions are usually slower and higher-value. I build campaigns around that reality.
What this includes:
- Targeting built around job title, industry and seniority — the actual decision-makers
- Ad formats suited to a professional audience (sponsored content, message ads, lead-gen forms)
- Messaging that speaks to a business problem, not a consumer impulse
- Lead quality review, not just lead volume
LinkedIn ads tend to cost more per click than other platforms — the trade-off is reaching people who are actually positioned to make a B2B decision.