Facebook & Instagram Ads
Audience targeting, campaign setup, creative testing, lead generation, retargeting and ongoing optimisation.
Facebook and Instagram campaigns are only as good as the targeting and creative behind them. I start by defining exactly who the audience is and what makes them act, then build campaign structures that make it easy to see what’s actually working.
What this includes:
- Audience research and segmentation
- Campaign and ad-set structure built for clean reporting
- Creative testing — multiple angles run in parallel, not guesswork
- Retargeting for people who’ve already shown interest
- Weekly performance review with budget shifted toward what’s converting
The goal is always the same: spend that’s traceable to a result, not just reach.