Google Ads for an E-commerce Store

A sample approach for Google Ads search and e-commerce campaigns built around buyer intent and accurate conversion tracking.

This is a sample project. It shows how I would approach this kind of brief and is not a client result.

Problem

A store gets traffic from Google but budget is spread across broad terms, and conversions are not tracked reliably enough to know what is working.

Strategy

Focus on searches close to a purchase decision, organise campaigns by intent and product group, and make sure conversions are tracked correctly before optimising.

Campaign Setup

Search campaigns grouped by intent, e-commerce campaigns built from the product feed, negative keywords from day one, and ad copy written around specific searches.

Tracking

Purchase conversions set up through Google Tag Manager with values, matched against GA4, so optimisation uses real sales data.

Optimization

Regular search-term review, bid and budget adjustments based on conversions, and ongoing tests of ad copy and landing pages.