E-commerce Tracking
GA4, Google Tag Manager, Meta Pixel, Conversions API and conversion tracking set up and tested, so purchases are recorded accurately.
If purchases and conversions are not recorded correctly, every ad decision is based on the wrong numbers. I set up and audit tracking so your ad platforms and analytics reflect what is really happening in your store.
What this includes:
- Google Tag Manager (GTM) setup and clean-up
- Meta Pixel and Conversions API (CAPI)
- GA4 configuration
- Enhanced and advanced event tracking
- Purchase and conversion tracking
- Tracking troubleshooting and testing
Good tracking makes every other part of paid advertising easier to manage and to improve.

