B2B Lead Generation Case Study

A sample of how I'd structure a lead-gen funnel for a B2B service business.

Challenge

A B2B service business gets website visitors but very few of them turn into a qualified sales conversation.

Strategy

Define the ideal customer profile, build an offer that speaks to a specific business problem, and put a tracked landing page and form in front of the right audience on LinkedIn and Google.

Execution

Landing page build, LinkedIn campaign targeted by job title and industry, Google Search campaign for intent-based queries, and lead tracking from click through to qualified enquiry.

Tools & Skills

Skills used

B2B Lead Generation
LinkedIn Ads
Google Ads

Tools used

LinkedIn Campaign Manager
Google Ads
Landing page builder