SEO & Technical SEO Case Study

A sample of how I'd approach a technical SEO audit and content plan.

Challenge

A website has decent content but technical issues and unclear page structure are holding back organic rankings.

Strategy

Run a technical audit to fix indexing and speed issues, then build an on-page and content plan around real search intent for target pages.

Execution

Technical audit and fixes, on-page optimisation for priority pages, keyword-mapped content plan, and monthly tracking of rankings and organic traffic.

Tools & Skills

Skills used

SEO & Technical SEO

Tools used

Google Search Console
Google Analytics
Screaming Frog