Google Ads
Search and e-commerce campaigns built around buyer intent, with conversion tracking set up correctly and performance reviewed regularly.
Google Ads puts your offer in front of people who are already searching for it. I structure campaigns around buyer intent so budget goes toward searches that are close to a decision.
What this includes:
- Search campaigns
- E-commerce campaigns
- Conversion tracking set up correctly from day one
- Keyword strategy focused on intent, not just volume
- Ongoing performance optimisation
Every campaign is reviewed against the conversions it actually produces.

