E-commerce
Sample Portfolio ProjectE-commerce Marketing Case Study
A sample of how I'd approach product-level campaigns and catalogue setup for an online store.
Challenge
An online store has products live but paid campaigns aren't structured around what actually sells — budget is spread evenly across the catalogue instead of following performance.
Strategy
Set up a product feed and catalogue-based campaign structure so ad spend can be tracked and shifted at the product level, paired with retargeting for cart abandoners and past visitors.
Execution
Product feed and catalogue setup, dynamic product ads, retargeting audiences built from site behaviour, and creative testing across product categories.