E-commerce Marketing
Product-level campaigns, catalogue setup and conversion-focused creative built to turn browsers into buyers.
E-commerce campaigns need to be built around the product catalogue, not just a generic ad account. I set up campaigns at the product level so budget follows what’s actually selling.
What this includes:
- Product catalogue and feed setup
- Campaign structure built around product performance
- Conversion-focused creative for each product category
- Ongoing optimisation based on actual purchase data