AI-Powered Ad Creative Case Study

A sample of how I'd use AI to speed up ad creative production without losing strategic control.

Challenge

A campaign needs multiple ad creative angles tested quickly, but manual production is slow and limits how much can be tested.

Strategy

Use AI tools to speed up research and first-draft creative and copy production, with every output reviewed and directed by a human strategist before it goes live.

Execution

AI-assisted competitor and angle research, rapid draft creative and copy variations, human review and refinement, then structured A/B testing in-platform.

Tools & Skills

Skills used

AI-Powered Marketing
Facebook & Instagram Ads

Tools used

AI creative/copy tools
Meta Ads Manager
Canva