Google Ads

Search and Shopping campaigns work best when they’re built around real buyer intent, not broad keyword lists. I structure campaigns so budget goes toward searches that are close to a decision.

What this includes:

• Keyword research focused on intent, not volume alone
• Campaign structure that keeps Quality Score and cost under control
• Ad copy testing tied to specific search intent
• Ongoing negative-keyword and bid management

Every dollar spent should be traceable to a click that had a real reason to be there.